TRAKYO POD · EXTRACTED

Trakyo Pod ft. Soowei Goh

How a 20-year-old built a half-a-million-a-month consulting business on YouTube alone by tracking exactly which videos book calls.

▶5K views on YouTube

"you are the niche." — Soowei Goh
Soowei Goh, on the episode

Soowei Goh, known as Sui, built a half-a-million-a-month consulting business at 20 while in university, on YouTube alone, with no ads and no partners. His edge is treating content as a science. He researches the prospect's exact pain before writing a hook, overdelivers on every promise so viewers are trained to return, and tracks which specific videos book calls. Views are the vanity metric he ignores.

Tactic 01

Soowei Goh, Trakyo Pod

Chase Intentional Time, Not Impressions

The play

Track which platform's leads book calls and focus effort there.

Soowei Goh says

YouTube viewers intentionally click on a video because of the thumbnail and title, rather than being shown it by an algorithm. YouTube leads pay in full 85% of the time, compared to 54% on Instagram. When the UTM shows a lead booked from a YouTube video, the closers are celebrating.

Try this

Check this week which platform's leads book calls, and shift posting effort toward the one with more intentional, self-selected viewers.

Tactic 02

Soowei Goh, Trakyo Pod

Do Market Research Before The Hook

The play

Turn a recent sales call objection into your next content piece.

Soowei Goh says

The most important part of every piece of content is a market research phase. This means understanding prospects' problems, obstacles, desires, what's stopping them, and their pain points. The key is tying those things to the objections heard on sales calls. Every objection heard is a gold mine for a content piece.

Try this

Write down the last sales call objections you heard and turn each into a content topic this week.

Tactic 03

Soowei Goh, Trakyo Pod

Describe The Problem Better Than They Can

The play

Describe your prospect's problem in more detail than they would themselves.

Soowei Goh says

The key question is how to describe prospects' problems in such detail that it feels like he understands them better than they do. You become the doctor prescribing medicine when they haven't even described the symptoms. If you can describe the situation and problems better than they can, you can also prescribe the solution better, which is when they trust it.

Try this

In your next piece of content, describe your prospect's problem in more specific detail than they would describe it themselves.

Tactic 04

Soowei Goh, Trakyo Pod

Deliver On The Promise Every Time

The play

Make sure your next video fully delivers on what it promises.

Soowei Goh says

Putting out mediocre content that doesn't meet expectations trains the viewer to scroll past your videos. Overdelivering on videos or reels trains viewers to constantly click on your content. If you do a good job with 100 views, 80 of them come back.

Try this

Before publishing your next video, check it actually delivers fully on what the title and thumbnail promise.

Tactic 05

Soowei Goh, Trakyo Pod

You Are The Niche, Speak To One Avatar

The play

Let your single dream client avatar, not a topic, guide your next post.

Soowei Goh says

There is no niche that controls what you actually want to post. He posts vlogs and lifestyle content because he is speaking to one specific person. You have to know every single thing about that person, from problems to desires, pain points, obstacles, struggles, and dream life.

Try this

Write a one-paragraph profile of your single dream client avatar and let it, not a topic, guide your next post.

Tactic 06

Soowei Goh, Trakyo Pod

Build A Format Competitors Cannot Copy

The play

Build a content format around your unique strengths that competitors cannot copy.

Soowei Goh says

Content itself is easy to post and easy to copy. He looked for a format nobody else could copy to maintain a long-term competitive advantage and build a moat around his personal brand. The format that really ripped for him was one-on-one client breakdowns, sitting with a client and breaking down his entire business for an hour straight. That positioned him as such an authority.

Try this

List your unique strengths and pick one content format built around them that competitors would struggle to replicate.

Tactic 07

Soowei Goh, Trakyo Pod

Start With Thumbnail And Title, Then Answer Objections Fast

The play

Design your thumbnail and title first, then address top objections immediately.

Soowei Goh says

You have to start with the thumbnail and title before even doing the hook, script, or idea. Everything done in pre-production makes up 80% of what actually goes into a video that performs well. You want to give the audience five reasons to actually watch the video within the first 3 seconds. Prospects subconsciously find every reason to click off, and if you don't solve two to three objections as they pop up, they click off the video.

Try this

Design your thumbnail and title first, then script your opening lines to address your viewer's top objection immediately.

Tactic 08

Soowei Goh, Trakyo Pod

Track Which Videos Book Calls, Then Double Down

The play

Track which videos actually book calls and double down on those.

Soowei Goh says

The videos that get the least views and likes are often the ones that actually get him the most sales. Knowing where a lead booked from means not having to ask them many questions on the call. Without this data, you are just throwing darts in the dark to guess what was best.

Try this

Start tracking which specific videos actually lead to booked calls, not just views or likes, and double down on those.

Your action plan

the plays, one checklist.

01
Chase Intentional Time, Not Impressions
Track which platform's leads book calls and focus effort there.
02
Do Market Research Before The Hook
Turn a recent sales call objection into your next content piece.
03
Describe The Problem Better Than They Can
Describe your prospect's problem in more detail than they would themselves.
04
Deliver On The Promise Every Time
Make sure your next video fully delivers on what it promises.
05
You Are The Niche, Speak To One Avatar
Let your single dream client avatar, not a topic, guide your next post.
06
Build A Format Competitors Cannot Copy
Build a content format around your unique strengths that competitors cannot copy.
07
Start With Thumbnail And Title, Then Answer Objections Fast
Design your thumbnail and title first, then address top objections immediately.
08
Track Which Videos Book Calls, Then Double Down
Track which videos actually book calls and double down on those.