Ahmed Sadik, Trakyo Pod
Segment by Engagement Window Before You Send Anything
Check last open date and stop sending booking links to inactive contacts.
Ahmed Sadik says
Email providers show how many people opened emails in the last 30, 60, 90, and 180 days, and those are the brackets his team looks at. He would not tell someone who hasn't opened emails in the last 180 days to book a call with his team. Send an email, wait a week, then cut whoever didn't reply or click a freebie. Repeatedly emailing people who never open burns your list and trust.
Try this
Filter your list by last email open date and stop sending booking links to anyone inactive for a long stretch; send one value email and cut non-responders after a week.
