Run The Affiliate Arbitrage Play
Hormozi lost everything once. The first month after, he made $100,000. The method was not a new product, a viral moment, or a network he had built. It was a single structural move: find a local business with existing services, negotiate the lowest price they will deliver those services for, then go get the customers yourself and keep the spread. He ran it on gyms because he knew the offer. He would spend $100 on ads, generate $1,000 in leads, and sell them a weight loss challenge the gym delivered. He would fill a gym to capacity, usually inside three weeks, then move to the next one. The entire operation was one person, a phone camera, a landing page, and a Google Sheet to log incoming leads. No LLC required at that stage. No employees. No scalable infrastructure. The business was deliberately unscalable because scale was not the point. Cash was. "The fastest way to get to $100,000 is not the fastest way to get to a million or 10 million," Hormozi said. Earlier-stage entrepreneurs consistently try to solve for the wrong constraint. They optimize for repeatability before they have money to live on, which means they build systems around a problem that does not yet exist. The affiliate arbitrage play solves the actual constraint first.