Build A Video Ecosystem, Not One-Off Videos
Buyers rarely convert on a single video, so Aean designs a channel as a connected funnel. His data point is "usually before somebody converts, they're typically watching like four or five videos or more before they make a buying decision". Roughly half the content is searchable top of funnel, with bottom-of-funnel and a signature free course completing the loop.
The play
Design your videos as a connected funnel where each one leads into the next, not isolated hits.