Tactic 01
Jordan Welch, Trakyo Pod
Launch the Free Challenge First, Then the Paid Offer
The play
Launch a free challenge tied to your story before building any paid offer.
Jordan Welch says
AICOM launched its challenge taking a random stranger from broke to rich in 30 days, originally as a free course and affiliate play. The challenge got 20 to 30 million views in a month. That demand led to a paid coaching offer launched via webinar in September. If that challenge video doesn't go out, the business doesn't go out, and Viral Vault's success was built on documenting his own story going from debt to $2 million on a store.
Try this
Create one free, documentable challenge or story around your offer and share it publicly before you launch anything paid.