The Memory Expert: Do You Want A Perfect Memory? WATCH.

The PIE method, the Zeigarnik effect, and why most people read at the speed they talk, not the speed they think.

With Jim Kwik

Jim Kwik sits down with Steven to talk about memory, the subject he has built a career teaching to Google, Nike, and Virgin after growing up labeled the boy with the broken brain. The pop framing of Kwik is motivational speaker, a guy who does stage tricks with names and decks of cards. The actual operating system underneath is a set of named, repeatable encoding techniques, a specific method for killing the inner voice that caps your reading speed, and a psychological mechanism for forcing yourself to finish what you start. Kwik's core claim is that there is no such thing as a good or bad memory, only a trained or untrained one, and that the gap between the two is a handful of concrete procedures anyone can run. This protocol pulls the three techniques from the conversation that turn that claim into something you can actually do this week.