MY FIRST MILLION · EXTRACTED

The Side Hustle King Making $8K/DAY

7 tactics from the man who turned a boring niche newsletter into a $3M/year business — while keeping his day job.

▶756K views on YouTubePreview, 1 of 7 tactics free

With Chris Koerner

"I was making $8,000 a day and still showing up to my 9-to-5. I didn't quit until I had six months of proof it wasn't luck."
Chris Koerner, on the episode

The guest built a portfolio of niche newsletters and info products — each targeting obscure but passionate audiences. He hit $8K/day in revenue while still employed, scaled without employees, and documents everything publicly. Sam and Shaan dig into exactly how he finds niches, validates them fast, and turns tiny audiences into high-revenue products.

Tactic 01

The Unglamorous Niche Is the Profitable One

His biggest earner was a newsletter about commercial real estate zoning laws. Not AI. Not crypto. Zoning. He found it because a forum post about zoning updates had 400 comments and zero monetization. That gap — passionate audience, no one selling to them — is his entire playbook. The niches that make him money are the ones no one wants to talk about at parties.

The play

Search Reddit, Facebook Groups, and forums for communities with 10,000+ members and zero paid products. Boring = uncontested. Uncontested = margin.

Tactic 02

Validate With a Waitlist Before You Build Anything

Tactic 03

The Trojan Horse: Give the Tool, Sell the Knowledge

Tactic 04

Don't Quit Until You Have 6 Months of Proof

Tactic 05

Your First 1,000 Subscribers Are Your Business

Tactic 06

Price High From Day One

Tactic 07

Build the Back-End Before the Front-End

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MY FIRST MILLION, extracted by Podex