Jake Trinder, Trakyo Pod
Run Every Hook Through The Four P Framework
Script every hook as four distinct beats, promise, proof, plan, persona, in that order, closing every objection before moving on.
Jake Trinder says
I use four Ps for every hook: promise, proof, plan, persona. The promise reassures the viewer the video will deliver on what it claimed. The persona beat confirms to the viewer that this video is really for them.
Try this
Structure every hook as promise, then proof, then plan, then persona, in that order.
