Tactic 01
Alex Danilowicz, Y Combinator
Keep The Prompt Box On The Page, Not Behind A Click
The play
Keep your core action, like a prompt box or signup field, expanded and visible on the page itself, since hiding it behind a click measurably tanks conversion.
Alex Danilowicz says
We removed our prompt input to make the page look more creative and our conversion rate dropped. I tell founders to think about what they ultimately want the visitor to do on the page.
Try this
Keep the core prompt input visible on the page instead of hiding it for a cleaner look.