Sam Parr & Shaan Puri, My First Million
Email Your Most Engaged People, Then Call Them
Email the people already engaged with you the story behind your offer, then call everyone who signs up.
Sam Parr & Shaan Puri says
The Hustle had about a million emails, and to get Trends its first 100 users Sam picked out the 300 engaged users and sent them an email that explained the story and linked to the Gumroad page. He then got on the phone with all 100 of them and asked why they did it, what they were looking for and what they expected. He made the first report from their insights, and the product was built around calling those people. For Hampton he did the same without using his audience, relying on his reputation and messaging people on Twitter and LinkedIn.
Try this
Pick the people already engaged with your work and send each one a personal email today with the story behind your offer and a link.