MY FIRST MILLION · EXTRACTED

How to Get Your First 100 Customers

10 tactics Sam Parr and Shaan Puri actually used, pulled straight from the podcast and turned into a playbook.

▶298K views on YouTubePreview, 1 of 10 tactics free

With Sam Parr & Shaan Puri

"Your first 100 customers are not found — they're hunted. Every single one is a deliberate act."
Sam Parr & Shaan Puri, on the episode

Sam Parr built The Hustle to 1.5 million subscribers and sold it to HubSpot. Shaan Puri ran Bebo, sold it, and built several companies to 8-figure exits. Together, they've helped dozens of founders get through the hardest stage of any business — the first 100. This is the playbook they actually used.

Tactic 01

Do Things That Don't Scale (Then Stop)

Sam's first 1,000 Hustle subscribers came from him personally emailing every person he knew. He drafted 500 individual emails over two weekends. Not a mass blast — actual one-to-one messages. "I knew if I could get 50 people I trusted to subscribe, they'd tell 5 each." It was exhausting. It was also the only way to prove the product before investing in growth infrastructure.

The play

Identify your 50 most networked, trusted contacts. Email each one personally with a specific reason why they'd love it. Ask them to share with three people. Don't automate this. The friction is the point — it forces you to refine your pitch.

Tactic 02

Find Where Your Customers Already Gather

Tactic 03

The Concierge MVP

Tactic 04

Use the "Dream Customer" Letter

Tactic 05

Borrow Audiences With Partnerships

Tactic 06

Create a Problem-First Content Piece

Tactic 07

Cold Outreach With a Twist

Tactic 08

Run a "Beta Club" Launch

Tactic 09

Talk to Every Churned Lead

Tactic 10

Create a Referral Engine From Day One

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MY FIRST MILLION, extracted by Podex