"Everybody who starts a business, you have to find your glitch." — Jeff Harmon
Jeff Harmon, on the episode
Shaan Puri talks to Jeff Harmon, the marketer behind Poo-Pourri, Squatty Potty, and Purple Mattress, now running Angel Studios. The pop framing of marketing is that a clever viral video is the win. The operating system Harmon actually runs is about timing and attention: find the cheap, underpriced channel before anyone else does, establish a small foothold there, and expand from it. He calls this finding your glitch, and it shows up again and again across tongue cleaners, poop spray, and a TV studio nobody expected to work. This pulls the parts of the conversation about finding, exploiting, and defending that glitch.
Tactic 01
Jeff Harmon, My First Million
Find Your Glitch And Treat It As A Beach Head
The play
Find the newest, cheapest attention channel and establish a small beach head before the glitch closes.
Jeff Harmon says
I look for a glitch in the system, a place where attention or cost is temporarily out of line with its real value. I don't need the whole market, just one foothold, a beach head I can hold and expand from.
Try this
Find a temporary glitch in attention or cost and establish a small foothold there first.
