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Mark Zuckerberg

How Zuckerberg keeps winning every platform shift by treating company-building as a turn-based game.

▶214K views on YouTubePreview, 1 of 8 tactics free

With Mark Zuckerberg

"Values are not what you write down on the wall, it's your lived behaviors, and you only really learn what you care about when you have to make hard trade-offs." — Mark Zuckerberg
Mark Zuckerberg, on the episode

Meta has survived more existential threats than almost any company of its era, from MySpace to TikTok to the ChatGPT moment. Each time the public wrote it off, and each time it adapted. Stripped of the noise, this interview is a clinic in a single operating philosophy: define what you really are, take more turns than anyone, and own the platform underneath you.

Tactic 01

Define Your Company By The Job, Not The Format

Zuckerberg never let the current app define the company: "I never thought about us as a social media company right we're not a social app company we are a a social connection company." That definition is what makes glasses and holograms a natural continuation rather than a pivot, and it is what let Meta move from website to apps to hardware.

The play

Write down the job your company does in a way that survives the next platform, not your current app.

Tactic 02

Win By Getting More Turns And Learning Faster

Tactic 03

Ship Before You're Proud Of It

Tactic 04

Actually Be A Technology Company

Tactic 05

Pause Everything To Fix The Foundation

Tactic 06

Open-Source What Isn't Your Edge

Tactic 07

Control Your Own Platform To Control Your Destiny

Tactic 08

Own The Problems That Are Yours, Push Back On The Ones That Aren't

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