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Mark Zuckerberg

How Zuckerberg keeps winning every platform shift by treating company-building as a turn-based game.

▶214K views on YouTubePreview, 1 of 8 tactics free

With Mark Zuckerberg

"Values are not what you write down on the wall, it's your lived behaviors, and you only really learn what you care about when you have to make hard trade-offs." — Mark Zuckerberg
Mark Zuckerberg, on the episode

Meta has survived more existential threats than almost any company of its era, from MySpace to TikTok to the ChatGPT moment. Each time the public wrote it off, and each time it adapted. Stripped of the noise, this interview is a clinic in a single operating philosophy: define what you really are, take more turns than anyone, and own the platform underneath you.

Tactic 01

Mark Zuckerberg, Acquired

Define Your Company By The Job, Not The Format

The play

Define your company by the job it does, not its current format.

Mark Zuckerberg says

I never thought about us as a social media or social app company, we are a social connection company. We started as a website, then moved to mobile apps. Building glasses to let people feel present with each other is the natural continuation of the apps we build today.

Try this

Write one sentence defining your company by the underlying job it does, not its current product format.

3 free unlocks

Tactic 02

Win By Getting More Turns And Learning Faster

Mark Zuckerberg says

If I define our strategy, it is that if we can learn faster than every other company we are going to win…

Episode quotes and Try this

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Tactic 03

Ship Before You're Proud Of It

Tactic 04

Actually Be A Technology Company

Tactic 05

Pause Everything To Fix The Foundation

Tactic 06

Open-Source What Isn't Your Edge

Tactic 07

Control Your Own Platform To Control Your Destiny

Tactic 08

Own The Problems That Are Yours, Push Back On The Ones That Aren't

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