"The economy is just smart people paying beautiful people to promote stuff to insecure people." — Shaan Puri
Shaan Puri, on the episode
Shaan Puri built and sold a company, hit the number he thought would fix everything, and then had to figure out what actually runs underneath ambition once the chase is over. The pop framing of a guy like this is hustle and grind, sleep under the desk, chase the number. The actual operating system he describes is sharper and stranger: permission instead of advice, obsession instead of discipline, honest audits instead of five-step plans, and small repairs instead of grand gestures. He pulls these ideas from conversations with mentors, a life coach, a marriage researcher, and his own kids, and reassembles them into a working theory of how people actually change. This protocol pulls the three sharpest, most operational pieces of that theory from the conversation.
Tactic 01
Shaan Puri, Modern Wisdom
Run The ABC Method Instead Of The Full Alphabet
The play
Define Z and an honest A, then execute only the single next B step, repeating the loop instead of mapping the whole alphabet.
Shaan Puri says
A is an honest look at where I actually am right now, no denial. B is just the next small action that moves me toward Z, then I repeat the cycle.
Try this
Name your Z, write an honest A, then take only the next B step and repeat.