MY FIRST MILLION · EXTRACTED

3 Killer Businesses Hidden in Plain Sight

6 business ideas that are boring on the surface, obvious in retrospect, and generating serious revenue right now.

▶366K views on YouTubePreview, 1 of 6 tactics free

With Sam Parr & Shaan Puri

"The best business ideas look stupid to almost everyone. That's not a bug. That's the feature. If everyone thought it was smart, someone would have already built it."
Sam Parr & Shaan Puri, on the episode

Sam and Shaan do one of their signature brainstorm sessions — walking through specific business opportunities they see hiding in plain sight. These aren't moonshots. They're boring, specific, and actionable opportunities in established markets with clear customer demand and no obvious dominant player.

Tactic 01

Opportunity #1: The Niche Job Board

General job boards (LinkedIn, Indeed) are full of noise. Specialized job boards for specific niches have lower traffic but 10x the conversion rate for both employers and candidates. Examples that make real money: job boards for remote DevOps engineers, boards for cannabis industry professionals, boards for food service managers, boards for licensed tradespeople. The model: employers pay $200-500 per posting. A board with 500 active postings per month is $100K-250K/month in revenue. Shaan built one of these years ago and sold it. Sam has invested in two. The formula works.

The play

Find a profession with 50,000+ practitioners that has no dedicated job board. Validate demand by posting in communities where those professionals gather. Charge employers from day one. Start at $199/post and raise as traffic grows.

Tactic 02

Opportunity #2: The Newsletter + Directory Combo

Tactic 03

Opportunity #3: Licensing an Existing Local Business Model

Tactic 04

The 'Picks and Shovels' Framework Applied to Any Trend

Tactic 05

Acquisitions Priced for Quick Sales

Tactic 06

The Rollup: Buy Small, Combine, Sell Big

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MY FIRST MILLION, extracted by Podex