Do Hard Things on Purpose, Before Life Makes You
Jesse invited Navy SEAL David Goggins to live in his apartment for a month. He had a good life, a successful business, a comfortable routine. And he felt himself getting soft. He chose to be uncomfortable — voluntarily — because he knew that comfort compounds into mediocrity. The SEAL experience broke him open in ways he couldn't have predicted. He started applying this to everything: one hard thing per month, minimum. Cold plunges, difficult conversations, physical challenges, creative risks. 'If you're not actively seeking discomfort, you're slowly dying.'
The play
Schedule one deliberately uncomfortable thing per month — something you'd normally avoid. Physical, social, creative, financial. The specific thing matters less than the habit of choosing difficulty.