TRAKYO POD · EXTRACTED

Trakyo Pod ft. Timothy Lewong

How a UCLA dropout who cracked selling in a rented room turned in-person seminars into $50M of cold-traffic education.

▶16K views on YouTubePreview, 1 of 8 tactics free

With Timothy Lewong

"The music does stop in business. If it hasn't stopped for you yet, it will stop eventually." — Timothy Lewong
Timothy Lewong, on the episode

Timothy Lewong has made over $50 million in online education on cold traffic, with no personal brand for most of that run. His path was a decade of cheap experiments. He failed at finance, coding, and a clothing brand before cracking a trading offer he first sold in a rented room. The lessons that carried him are about surviving long enough to compound: build in person first, keep a nest egg, and change the vehicle when cash stops changing your life.

Tactic 01

Timothy Lewong, Trakyo Pod

Run Cheap Tests A Year At A Time Until One Sticks

The play

Pick one idea, test it for a year, and keep the skill even if it fails.

Timothy Lewong says

Timothy tried a wealth management internship, then coding, then a tech startup attempt, and investment banking, spending about a year on each. Each time he failed, he actually got good at something else in business, like learning to code or learning about Facebook ads from his roommate during the fashion business. Each test wasn't run for just a month, and when you don't know anything yet you just have to try a bunch of stuff.

Try this

Pick one business idea to test for a set period, and write down the one skill you plan to keep even if it fails.

3 free unlocks

Tactic 02

Crack The Offer In Person Before Scaling Online

Timothy Lewong says

Timothy ran local Facebook ads and held a live in-person weekend seminar, packing a room of up to 50 people…

Episode quotes and Try this

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Tactic 03

Pay To Enter A Room Above Your Level

Tactic 04

Build A Business Nest Egg Before The Music Stops

Tactic 05

Shift From Operator To Architect

Tactic 06

Ask Every Candidate The Identical Questions

Tactic 07

Hire People Who Have Already Done The Role

Tactic 08

Change The Vehicle When More Cash Stops Changing Life

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