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TRAKYO POD · EXTRACTED
How a broke kid who lost every saved dollar on trading and NFTs turned relentless posting into billions of views and a $15M empire.
"I wanted it so bad and that's what it takes, you know?" — Brez
Most people meet Brez through the Lamborghinis and the billions of views and assume he blew up overnight or got lucky. The interview says the opposite. For over two years he lost every saved dollar on day trading, NFTs, and drop shipping while almost no one around him understood what he was doing. What finally scaled was not a secret. It was raw posting volume, studying the people he paid, and treating each failure as tuition.
In 2022 Brez posted four to six times a day across two accounts, well over 120 posts a month, because each one was a free chance at a sale. As he put it, "every video I posted was a chance to get a sale for my brand. It was like I can literally post these videos for free and it can make my business money. Why would I not post them". The volume doubled as his testing engine.
THE PLAY
Post as often as your format allows, treating every free post as a zero-cost shot at a sale and a live test.
Brez paid an ads agency about 3K a month, then logged into his own ad account and watched exactly what they did until he understood it. He realized "what these dudes are doing at this small scale of $1,000 a day in revenue, like it can't be that hard", fired them, and ran his own ads to a 70 to 100K month. That reclaimed 3K a month in profit and handed him a skill he could sell.
THE PLAY
When you outsource a function, study the vendor's work inside your own accounts until you can replace them.
Trading and NFTs both failed and wiped out his savings, but he learned to separate inputs from results. Looking back he said "I'm not seeing the results I want to see with my brand right now or with what I'm doing, but I I'm able to realize I'm learning a lot and I'm getting a lot better at what I'm trying to do". That reframing is what kept him posting through zero views.
THE PLAY
When results are flat, measure whether your skill is compounding, and keep going as long as it is.
Brez knew everyone from his school would see his brand posts and could mock him if it flopped, so he posted anyway. He described it as "one of those back against the wall type of moments where it's like I'm going to put myself in a position where I'm really uncomfortable so that it makes me want to succeed even more". Public exposure became fuel.
THE PLAY
Make your goal public enough that quitting would be embarrassing, then use that pressure.
To sign agency clients Brez led with his own brand doing near six figures a month. As he explained, "it was really good social proof to these other brand owners of like damn this dude really knows what he was doing". His first client, a Swiss jewelry brand, did 18.5K euros in a day off his pre-drop ads.
THE PLAY
Run your own version of what you sell first, then use its real numbers as proof to clients.
On his software Brez refused to push it publicly until it worked, because every prior business taught the same lesson. He said flatly "product is everything in business, bro. The foundation of a business is a good product", so he let his own team and members test it before any launch.
THE PLAY
Perfect the product with real internal users before spending on marketing it.
Brez says his one filter for hires is whether they will endure what he endured. His question is "are they willing to go through the same trials and tribulations that I went through to get where I'm at?" The people he trusts most were all proven grinders before he leaned on them.
THE PLAY
Screen hires for willingness to work through failure over resume polish.
The Trenches supplement was Fredo's idea after eight months of work, and Brez bought a chunk right before launch because the fit was obvious. As he put it, "I also have the personal brand to blast this in front of millions of people, you know, so the partnership just made sense". He contributed reach, not the original idea.
THE PLAY
Trade your distribution for equity in a finished product rather than building every idea yourself.
YOUR ACTION PLAN
All the plays, back to back. Use this as your checklist.
Treat Every Free Post As A Paid Sales Rep
Post as often as your format allows, treating every free post as a zero-cost shot at a sale and a live test.
Study The Vendor You Hired, Then Replace Them
When you outsource a function, study the vendor's work inside your own accounts until you can replace them.
Reframe The Losing Years As Tuition
When results are flat, measure whether your skill is compounding, and keep going as long as it is.
Put Your Back Against The Wall On Purpose
Make your goal public enough that quitting would be embarrassing, then use that pressure.
Turn Your Own Numbers Into The Sales Pitch
Run your own version of what you sell first, then use its real numbers as proof to clients.
Fix The Product Before You Market It
Perfect the product with real internal users before spending on marketing it.
Hire For Willingness To Suffer, Not Polish
Screen hires for willingness to work through failure over resume polish.
Buy Into A Proven Product With Your Distribution
Trade your distribution for equity in a finished product rather than building every idea yourself.
Ep. 002
How a benched college soccer player became the operator who scaled a creator to eight-figure months by fixing one number at a time.
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TRAKYO POD · EXTRACTED BY PODEX