Ben Gilbert & David Rosenthal, Acquired
Strategy Follows Structure
Design incentives so leadership always benefits from lowering costs for customers.
Ben Gilbert & David Rosenthal says
Strategy follows structure, that's Jack Bogle's quote on this that he would say often. The investors elect the board of directors, who will always vote to lower fees when they can because it's in their own interest. Every time Vanguard lowers fees, you should view it as reporting higher earnings, and it's a much more tax efficient way to do it than generating profit, recognizing taxes on it, and paying it out as dividends. Vanguard's average ETF and mutual fund expense ratio is now down to 0.07%, compared to an industry average across mutual funds and ETFs of 44 basis points.
Try this
Map every incentive and fee structure in your business and ask who benefits when costs fall, redesigning until the answer is the customer.
