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Vanguard: The communist capitalist who saved investors a trillion dollars (Audio)

The cost matters hypothesis, mutual ownership, and how one disagreeable idealist transferred a trillion dollars from Wall Street to ordinary investors.

▶107K views on YouTubePreview, 1 of 5 tactics free

With Ben Gilbert & David Rosenthal

"I realized that a mutual company would never provide me with the personal fortune that so many denizens of Wall Street would earn, but it offered, I believe, my last best chance to resume my career." — Jack Bogle
Ben Gilbert & David Rosenthal, on the episode

Ben Gilbert and David Rosenthal spend this episode of Acquired tracing the full arc of Vanguard and its founder Jack Bogle, from Depression-era poverty through a boardroom firing that accidentally birthed the modern index fund. The pop framing of Vanguard is that it is a scrappy low-fee alternative to Wall Street. The actual operating system is stranger and more radical: a company that is legally incapable of generating profits for shareholders because the shareholders are the customers. Bogle did not build this out of pure idealism. He built it because he had been fired and needed a vehicle to continue his career, and the mutual structure was the only move left. What he set in motion, deliberately or not, has transferred an estimated one trillion dollars in fees out of the finance industry and into the pockets of ordinary investors since 1975.

Tactic 01

Ben Gilbert & David Rosenthal, Acquired

Strategy Follows Structure

The play

Design incentives so leadership always benefits from lowering costs for customers.

Ben Gilbert & David Rosenthal says

Strategy follows structure, that's Jack Bogle's quote on this that he would say often. The investors elect the board of directors, who will always vote to lower fees when they can because it's in their own interest. Every time Vanguard lowers fees, you should view it as reporting higher earnings, and it's a much more tax efficient way to do it than generating profit, recognizing taxes on it, and paying it out as dividends. Vanguard's average ETF and mutual fund expense ratio is now down to 0.07%, compared to an industry average across mutual funds and ETFs of 44 basis points.

Try this

Map every incentive and fee structure in your business and ask who benefits when costs fall, redesigning until the answer is the customer.

Tactic 02

The Cost Matters Hypothesis

Ben Gilbert & David Rosenthal says

The S&P index without the fees beat half the active managers, and over a full decade it would beat 78% of…

Episode quotes and Try this

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Tactic 03

The Loophole Is the Product

Tactic 04

Scale Economies Shared

Tactic 05

Don't Just Do Something, Stand There

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