TRAKYO POD · EXTRACTED

Trakyo Pod ft. Tristan

How the invisible head of content behind Iman Gadzhi's brand built a machine that ran billions of views without him in the room.

▶60K views on YouTubePreview, 1 of 8 tactics free

With Tristan

"Iman famously said that I was the least ROI positive team member of the company." — Tristan
Tristan, on the episode

Somewhere out there someone has watched every short, webinar, and YouTube video Iman Gadzhi ever posted, without knowing Tristan built the system behind them. He still calls himself a cog in a wheel. This interview is the clearest look yet at what a head of content actually does. Not the flashy creative direction, but the operations: how the team is layered, how creatives are hired and kept, and why he was developed into the role rather than found.

Tactic 01

Develop Your Head Of Content, Don't Find One

Tristan was not a finished hire; he was grown into the role over years. His closing lesson is "I was not found. I was developed. I was put into a position where I could grow into that role and become that person". Rather than searching for a savior hire, identify someone on the team with the aptitude and attitude and build a roadmap to the role.

The play

Instead of hiring a head of content to fix everything, develop someone already on your team into the role.

Tactic 02

Demand A Creative And Operational Mind, Not Just A Creative

Tactic 03

Split The Team Into C-Suite, Managers, And Makers

Tactic 04

Screen For Aptitude, Promote For Attitude

Tactic 05

Give Every Video A Transformation, Not Value For Value's Sake

Tactic 06

Manage The Ceiling And Reward In Steps

Tactic 07

Treat Content As A Game Of Volume, Not Calculation

Tactic 08

Build YouTube As The Legacy Asset

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