MrBeast's Brutal Business Lessons

5 principles from the most-subscribed creator on earth, on obsession, reinvestment, and why most people will never build anything great.

With Sam Parr & Shaan Puri

"I reinvested every dollar for six years. Six years of nothing. People don't want to hear that. They want the shortcut. There isn't one."

Sam Parr & Shaan Puri, on the episode

Jimmy Donaldson (MrBeast) started posting YouTube videos at 13. For six years, he made no money and had almost no viewers. Then his obsession with the algorithm, combined with total reinvestment of every dollar earned, created a compounding effect that made him the biggest creator on the internet. Sam and Shaan get him to break down the actual mechanics: what he does differently, why he thinks most creators fail, and how he thinks about business.