Tactic 01
Alex Hormozi, My First Million
The Irresistible Offer Makes Price Irrelevant
The play
Offer a guarantee tied to results so saying no feels foolish.
Alex Hormozi says
He built an irresistible offer by giving a money back guarantee if customers lost 20 pounds in six weeks. He helped customers transition from a retainer model to a pay performance model, which acted as an implied guarantee. He found customers were willing to pay four times as much for a pay per result model, so he priced it that way.
Try this
Survey customers on what they would pay for a guaranteed, pay for performance version of your offer versus a flat fee, then test the higher price point.