Tactic 01
Sarah Moore, My First Million
Buy Boring. Boring Businesses Have No Competition.
The play
Judge a business by years of consistent profit, not by its industry.
Sarah Moore says
The specific industry a business is in is mostly irrelevant. What matters is that the business is established and has been consistently profitable for years. Industries give people a false sense of security, thinking being in a good industry alone makes a business safe, when it does not.
Try this
When evaluating a business, judge it by years of consistent profitability rather than by whether the industry sounds exciting or impressive.