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MY FIRST MILLION · EXTRACTED

How I Bought A Multi-Million Dollar Egg Carton Business For $0

6 tactics from a serial acquirer who buys boring businesses with no money down — and turns them into cash machines.

618K views on YouTubePreview, 1 of 6 tactics free

With Sarah Moore

"I didn't have any money. So I had to figure out how to buy businesses using their own cash flow. Turns out that's how most acquisitions actually work."
Sarah Moore, on the episode

The guest has acquired multiple small businesses — including a packaging company — using seller financing, earnouts, and creative deal structures. He had no outside capital. He walks Sam and Shaan through his exact playbook for finding, underwriting, and closing deals on businesses most buyers overlook.

Tactic 01

Buy Boring. Boring Businesses Have No Competition.

He specifically looks for businesses that are impossible to brag about at dinner. Egg cartons. HVAC. Commercial cleaning. These businesses have almost no buyer competition. Everyone wants the SaaS company or the trendy brand. Nobody wants the company that makes packaging for grocery stores. That means the seller is negotiating with one buyer instead of ten, and the deal terms get dramatically better. 'I can't compete with PE firms for flashy businesses. I can absolutely compete for boring ones.'

The play
Search BizBuySell and broker listings for the most unglamorous businesses you can find: waste management, commercial laundry, distribution, industrial supply. Boring = less competition = better terms.
Tactic 02

Seller Financing Is the Deal Structure Most Buyers Don't Know to Ask For

Tactic 03

The SDE Multiple Is Your Only Number

Tactic 04

The Owner Is the Business — Until It Isn't

Tactic 05

The First 90 Days: Don't Change Anything

Tactic 06

Small Improvements in Boring Businesses Print Money

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MY FIRST MILLION, extracted by Podex