Tactic 01
Ben Gilbert & David Rosenthal, Acquired
Manufacture A Proof Point Customers Cannot Argue With
The play
Send your product to an independent tester and display the certification it earns.
Ben Gilbert & David Rosenthal says
Hans takes one of the movements to the Kew Royal Observatory in England for testing. It takes 45 days, putting the movement through the ringer to make sure it is going to get soldiers and sailors where they need to go. It receives the First Class A Precision certificate. This is the first ever awarded to a wristwatch. Chronometer officially certified refers to the movement, as in fact only the movements are tested.
Try this
Identify one credible, independent third party in your industry that can test and certify your product, then feature that certification visibly on the product itself.